ClickBank Money Making Secrets!

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So you want to make money online and perhaps with ClickBank?

I’ll tell you a big ClickBank Secret (that you can apply in other sales situations) in just a moment but let me start with a quick intro…

ClickBank Introduction

Clickbank.com is an electronic market place that brings product vendors, affiliates and customers together and benefits them all. It enables:

• Product Vendors to list their product sales pages
• Affiliates to pick products they wish to promote …
• Customers to make payments for the products they want in a safe environment without worrying about unknown vendors or affiliates gaining access to their credit card details.

Hidden Clickbank Beneits

ClickBank also performs other functions such as:

• Transaction (payment) processing without you having to go through weeks of setting up expensive merchant accounts or even having to beg your bank to give you such an account …

… believe me it is messay and time consuming and at the end of all you gain is the ability … ummm … accept payments over the web! Note that many banks want you to have a well established business account with them before they consider giving you a merchant account.

• Detailed accounting and statistical anylysis ready for the product vendor and the affiliate to gain insights into their performance and to help make enhancements
• Statistical info for the affiliates to pick the best performing sales opportunities
• Distribution of affiliate commissions in a secure manner. Both vendors and affiliates benefit from this vital service which provides great confidence for parties that have no knowledge of each other and therefore no specific trust in each other
• Distribution of affiliate commissions in a timely – CB has never been late with affiliate payments, never … in over 10 years of operation!

Compare this to all other affiliate programs and you will see how special this is.

Also note that commission payment is a very time consuming but essential process. The more successful you are the harder this is. While affiliates make money for the vendors and for themselves, the task of commission payment is not financially productive in itself but of course is highly critical.

• Customer refund processing to give customers the confidence to buy in the first place and also to make it convenient for all concerned when it becomes necessary. This is also a boring, time consuming task that is essential and needs to be done in a speedy manner. Let the professionals do this for you and you best focus on the “money” … that is: generating ClickBank sales!

ClickBank Money Making Secrets!

I will have a series of secrets for you. Today I want to share one really big one:

Nearly everyone who promotes a ClickBank product (or other product) focuses on the product (or service) and what ‘they’ think of what’s on offer.

Here is the big secret:

• Your cusomers do not focus on the product.
• Think about it, they never see the product until after they buy it!
• What your cusotmers actually see and therefore focus on, is the ClickBank offer itself, that is: “marketing material”.

The customers base their decision to buy on what the vednor presents. I am talking about:

• Powerful headline
• Scientifically (psychologically) structured sales copy
• Graphics
• Images
• Video
• Results (presentation not actual results)
• Social proof
• Strong guarantee
• Highly relevant and complementary bonuses
• And last but not least, a product that is highly relevant to what the customer is searching for (i.e. properly targeted traffic)

If you think that I just presented to you the most important factors for great sales copy, you are absolutely right. You see the customer only considers, experiences and judges the product after he buys.

So if the customer can only make a buying decision based on the sales copy, then as an affiliate, where/what should you focus on? Yes, the sales copy and marketing material of course.

Bonus Secret For You

Here is a bonus secret for you:

A bad product with a great sales copy way outsells a great product with even a mediocre sales copy!

Yes, the bad product will have a little more refunds but the reality proven by years of experimentation shows that people are too lazy to ask for a refund, even for a really bad product.

Make mo mistake, I am not asking you to promote bad products. I am telling you about human psychology and a physical limitation when it comes to online shopping (i.e. the customer never experiences the product until after purchase).

So your job as an affiliate is to pick products that have a realistic chance in the market place, that is those with great marketing material. It is the vendor’s responsibility to not only create a great product but also great material that effectively communicate the benefits and value of his product.

And if you are or will be a prduct vendor at some point, now you know that you must pay equal attention to your makreting material. Also understand this:

The skillset of producing a great product is very different from that of creating superb marketing material. Use the right professionals for the right job and you will succeed beyond your impagination. use the wrong skillset and failure is the only outcome.

You have read this far. You are obviously interested in learning and improving. I believe you will succeed. keep it up

This will help you: CB Blog Free Training

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